- 2024-05-30
- 阅读量：4275
- 来源｜Cosmetic Business Online
- 作者｜Liu Jia Hui
The new manager with experience in beauty management will bring more possibilities to the brand.
On May 27, Italian luxury brand FENDI, a subsidiary of LVMH Group, updated a personnel appointment that Pierre-Emmanuel Angeloglou will replace Serge Brunschwig as the brand's new chief executive officer, and the appointment will take effect on June 1, according to WWD.Pierre-Emmanuel Angeloglou is currently Managing Director of LVMH Fashion Group, overseeing the brands FENDI, Kenzo, Marc Jacobs, Pucci, Stella McCartney, Patou and Off-White. He will continue in this role while serving as CEO of FENDI.
Pierre-Emmanuel Angeloglou is known to have joined the LVMH group in 2019 and, in 2020, was appointed head of Louis Vuitton's menswear division. During this period, he had expanded the division's business to €5 billion (roughly Rs 39.408 billion at current exchange rates). Prior to joining LVMH, he worked for the L'Oréal Group for more than 20 years, holding positions such as managing director of L'Oréal's French subsidiary Lascad, global vice president of L'Oréal Paris skincare, and president of L'Oréal Paris Global Brands.
Serge Brunschwig, who previously served as CEO of FENDI, will take on a new role at LVMH, with details to be announced in the near future.During his tenure, Serge Brunschwig has built a vast retail network for FENDI. According to HSBC (HSBC) disclosed data, FENDI is the LVMH group's fourth largest fashion brand, the brand's 2023 revenue of about 2.4 billion euros (about 18.910 billion yuan), operating profit of more than 500 million euros (about 3.940 billion yuan).Bernard Arnault, chairman and chief executive officer of the LVMH group, said. “Many thanks to Serge for his contribution to FENDI's remarkable growth since 2018”.
Welcoming a new CEO with a L'Oreal background after six years may signal a newer step for the brand in the beauty space.
Just on May 17, FENDI announced that it will launch a new perfume line to celebrate the brand's 100th anniversary, and this is also the relaunch of FENDI's perfume line after nearly 10 years.
01
Restarting the perfume business
Fendi's fragrance business dates back to 1985, and the brand launched a number of fragrances over the next 20 years. 2005 saw the end of the fragrance license agreement between Fendi and YSL Beauté and the discontinuation of all Fendi fragrances.
After LVMH became Fendi's largest shareholder, it relaunched its fragrance business in 2007 with the launch of Palazzo, which was also discontinued in less than two years.In 2010, Fendi followed up with the Fan di Fendi line of fragrances and launched a variety of products, but this line was also discontinued completely in 2015.
The collection, which will be launched in June, is a new fragrance from Fendi after almost a decade since the Fan di Fendi collection.
Fendi has paid enough attention to this relaunch, preparing the new fragrance collection for two years and equipping it with a strong team under the auspices of LVMH's perfume division: the creative part is led by Kim Jones, Artistic Director of Haute Couture and Womenswear, Silvia Venturini Fendi, Artistic Director of Accessories and Menswear, Delfina Delettrez Fendi, Artistic Director of Jewelry and Delfina Delettrez Fendi, with perfumers such as Quentin Bisch, Fanny Bal and Antoinette Rain. Delfina Delettrez Fendi, and collaborated with perfumers Quentin Bisch, Fanny Bal and Anne Flipo, who created famous fragrances such as Cedar of the North and After the Rain.
Each of the seven unisex fragrances in the collection corresponds to one of the seven personalities closely associated with the brand's history and present day. The design pays homage to the history of Fendi, with a simple, arch-shaped, refillable glass bottle and a metal embossed “Double F” logo on the top of the cap. in addition, Fendi has also launched a matching perfume box and a portable perfume bag and other leather goods for consumers to purchase.
In terms of channels, the collection of fragrances will be available through the brand's directly-managed store channels. it went on sale in June in overseas channels and is expected to enter the Chinese market in September.
02
Perfume market is in full swing as the game continues to ramp up
Not coincidentally, in March this year, Celine, a luxury brand under the LVMH Group, also announced that it was stepping up its game in the beauty market by launching the first makeup collection in the brand's history. One of the first products, the classic satin lipstick Rouge Triomphe, will be launched this fall.
LVMH's determination to enter the beauty category can be seen in the successive expansion of its luxury brands into the beauty and perfume categories. the LVMH Group's first-quarter results for 2024 show that perfume and beauty have become one of the two main businesses that drive the Group's performance.
Earnings data show that Q1 perfume and cosmetics division organic growth of 7%, amounting to 2.182 billion euros (about 16.772 billion yuan). christian dior, Guerlain, Parfums Givenchy all achieved good results. In the perfume segment, Christian Dior maintained strong growth momentum, with its iconic fragrances Sauvage, J'adore and Miss Dior continuing to perform well, and the launch of new versions of the fragrances also achieved significant results. In color cosmetics, the relaunch of Rouge Dior and the Capture skincare line also contributed to Christian Dior's rapid growth.
Guerlain was boosted by strong demand for its Aqua Allegoria fragrance, in addition to the launch of a new version of the Aqua Allegoria fragrance, Florabloom, a new cream, Abeille Royale, and the relaunch of Teracotta make-up making a strong contribution to the brand.Parfums Givenchy Parfums Givenchy was boosted by the expansion of L'Interdit perfume, and Maison Francis Kurkdjian Versicolor also achieved solid growth, driven by its iconic Baccarat Rouge 540.
The beauty category, which has shown great growth potential, has become a must for luxury giants. Earlier, Kering announced a focus on developing the fragrance category around Creed for its Bottega Veneta, Balenciaga and Alexander McQueen brands. hermès has further expanded its beauty business, with double-digit growth of 12% last year in the Fragrance and Beauty division, which was created as a new division. The Fragrance and Beauty division outpaced Leather Goods, Silk Scarves and Watches in terms of growth in the fourth quarter of 2023, ranking third in the Group.
Against the backdrop of a further intensification of the battle for beauty among luxury giants, the addition of FENDI's new marshal and the relaunch of its perfume line will bring more leverage to the LVMH group.
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