Cosmetics 50 2020: PECHOIN ranks among TOP20 for the first time, and P&G has 8 brands on the list

Compared with 2019, the ranking of imported brands has undergone a major reshuffle. The well-known Chinese brands PECHOIN and CHANDO had a solid performance with a steady rise.

Recently, Brand Finance, one of the world’s three evaluation authorities, released its COSMETIC 50 2020 – an annual ranking the world’s most valuable cosmetic companies. L'Oréal tops the list for the first time in the last three years, with a brand value worth US$ 11.747 billion, closely followed by Gillette, Nivea, and Estee Lauder.

Except Johnson's, a brand of the same name under Johnson & Johnson, the ranking of the top 20 brands on the list has risen significantly over last year, of which Estee Lauder soared from the place outside of top 10 in 2019 to fourth place. In addition, this is also the first time for Johnson & Johnson to slip out of top 10 after taking the top spot three times in a row. Johnson & Johnson’s brand value this year has shrunk by more than half comparing with the brand value worth US$ 14.122 billion in 2019.

Most brands on the list still come mostly from the world's leading consumer goods giants according to the rankings. Among them, P&G enjoys the most brands on the list with 8 major brands including Gillette, Pantene, Head & Shoulders, Olay, and SK-II. For the Anglo-Dutch company Unilever, French-based L'Oréal, and U.S.-based Estee Lauder, they have 7, 6, and 4 brands on the list, respectively.

Impressively, the PECHOIN brand under Shanghai Pehchaolin Daily Chemical Co., Ltd. (SPDC) from China and the CHANDO brand under Jala Group in China both made their second appearance on the list, becoming  the "Light of Chinese goods" leading the skincare brands on the list. PECHOIN continued to rise up from 23rd in 2019, leaving a number of imported famous brands such as Olay, SK-II, KOSE and Sulwhasoo behind.

With the release of this list, a hashtag #Century-old Hot-selling Product# around the domestic PECHOIN skincare brand was quickly trending for a broader discussion on Weibo. As of press time, the views have exceeded 120 million, attracting 12,000 commenters to participate in the discussion.