The beauty industry fair was successfully conducted, welcoming guests from all over and receiving great compliments.

On December 2^nd, the first Global Cosmetics Wuhan Fair with the theme of “Functional Skin Care and Beautiful Consumption” successfully finished at the Wuhan Living Room site.

 

The first Wuhan GCF  demonstrated the latest beauty trends from all over the world, and created a platform for beauty brands to share the opportunity to thrive in a new era. Affected by the recurrent pandemic and the harsh weather, the fair faced a series of challenges during the preparation stage. However, the event was successfully held thanks to the entire beauty industry’s passion and determination. The first GCFwas held  from November 30 to December 2, attracting some 8,000 visitors. The fair covered an area of 150,000 square meters, providing the platform to showcase products and develop cooperation for over 100 enterprises and over 200 brands from China and abroad.

 

“The First Wuhan Global Cosmetics Fair is really a great treasure!” Said Du Hongjun, the Founder of Cosmetic Newspaper.

 

01

Highlights from Pavilion A & Pavilion B

Domestic and Global players with Amazing Showcases

At the first GCF there were two areas - Pavilion A and Pavilion B, accommodating hundreds of cosmetic enterprises and brands, including Shanghai Jahwa United, Carslan Group, Monbon Group, Peilai, Jala Group, CHICMAX, Shiseido, Coty Inc, Eternal, Bloomage BioTech, BIOHYALUX, Austasia, Mask Family, Nox Bellcow, CASOV, Hubei Yanzhuang Industrial, Pang HK, Jungat, Triatop, Canban, Wangying Group, Voolga, Ma Yinglong, Chunyuan Cosmetics, Tesori d’Oriente, Shenzhen Vila’s Pharmaceutical, Ms Su, etc. 

Highlights of the GCF event:

1. The Boom of Effect-Oriented Skincare

With “Functional Skin Care and Beautiful Consumption” as the theme, effect-oriented skincare brands and products were the absolute highlights at the first Wuhan GCF.

 

One of these was the bifida ferment lysate serum by Swiss anti-aging brand Vicehu. The main ingredient of the serum, bifida ferment lysate, is a probiotic ingredient derived from a specific type of yeast obtained by the fermentation of bifida bacteria. Also used in Estée Lauder’s Advanced Night Repair Serum,Lancôme’s Advanced Génifique serum, and L’Oréal’s Youth Code Serum Intense, the bifida ferment lysate used by Vicehu comes from the same suppliers of the aforementioned brands. The active ingredient is capable of restoring and stabilizing the skin from inside out. The efficacy rate can reach 90% and even 98% thanks to the high concentration. 

Rellet, a skincare brand by Fruida Group, participated in GCF with its classic HA Moisturizing Spray and its latest HA whitening and Brightening Essence. The former, a best seller with a sales record of over 5.38 million bottles, is nicknamed by consumers as “the portable moisture reservoir for the skin”. The latter is packed with three patented ingredients, Fullerene-DNA/Hyaluronic Acid, Dimethylsilanol hyaluronate and Lotus flavonoids.

As the most prominent skincare brand under Bloomage BioTech, BIOHYALUX joined the GCF with a wide range of products, from HA moisturizing serums to face creams and masks. 

2. Internet Sensation products gather at the GCF 

 

In the beauty industry, internet hit products gain popularity and large fan base through social media, which guarantees more attention and traffic. Unsurprisingly, at the first Wuhan GCF there are many internet sensation products and brands.

 

Peilai Group, a company often referred to as “the creator social media sensations” in the industry, was representing a long list of fast growing beauty brands at the GCF, such as Unny Club, RNW, Babrea, EIIO, AceMiss, UODO, AUOU, DPU, etc. 

“We hope to showcase these up and coming brands, and build a deeper connection with our customers, relying on the platform provided by the GCF,” revealed an exhibition manager, “additionally, the new brands will also bring a breath of fresh air into the post-pandemic beauty industry. This will benefit both the beauty consumers and retailers.”

 

Guangzhou-based Austasia represented a number of beauty and skincare brands, such as MARIANNEBOLLE, Dr.Recella, BIOLINE JATÒ and UNIQUE BF at the GCF. The company is dedicated to empowering beauty retailers with itsrich selection of mid to high-end imported brands. 

3.  The Blossoming Age of Specialty Personal Care Products

 

Italian fragrance and toiletry brand Tesori d’Oriente, represented by Shanghai Chongya Trading, captivated the fair participants with the lingering scents of its products. Besides Tesori d’Oriente, two other Italian brands also made appearances at the event — Erbario Toscano, a professional natural perfume and ambient fragrance brand, and Felce Azzurra, known for its classic fragrance-infused laundry detergent. 

 

Erbario Toscano offers a wide range of aroma products from natural skincare, plant based ambient fragrances, perfumes, soaps and candles, best known for its Italian-style luxuriousness. The detergent series by Felce Azzurra is popular for its gentle and non-irritating formula composed of all-natural plant-based ingredients.

 

The industry also buzzed over Maidao, an up and coming personal care brand created by Shanghai Rouran Cosmetics for the new generation of consumers. Using wheat and rice extracts as the main ingredients, the brand has launched multiple product lines, such as the anti-hair loss series, hair-root strengthening series, oil treatment series, the sea salt hair wash cream, etc. 

 

Also at GCF, CHICMAX presented KYOCA, a professional hair care brand targeting the hair problems that young consumers are most concerned about — hair loss, oily hair and flat hair. In addition to providing high-quality products, KYOCA has also introduced a great business model that continuously empowers the CS channel. 

 

4. The Perfume Category Continues to be Hot 

 

No other category  in the beauty industry has been more hyped than perfume in 2021.

 

Coty Inc, the world’s largest perfume group, made an impressive appearance with Max Factor and Adidas, two of its leading brands in the mass beauty & cosmetics field.

 

Meanwhile at the GCF, Eternal Group also showcased its own cosmetic brands, and represented 15 world-class perfume houses, including Bvlgari and Van Cleef & Arples. 

Domestic industry leading perfume company Saint Melin made a glamorous appearance at GCF with its latest perfume series Dream Garden. . According to the brand, each of its perfumes are created with the ingredients carefully selected by world renowned perfumers. As classy and elegant as it smells, Dream Garden’s bottle is made of sophisticated hand-polished glass, decorated with a metal frame.

 

5. Old Domestic Brands Reinvented

 

At GCF, some old domestic brands caught the attention of visitors and media with their reinvented image.

 

Founded in Foshan, Triatop has constantly enriching its products, expanding from anti-dandruff to extensive scalp care. Fupei, a domestic brand with over 30 years of history, has been rejuvenating itself in the past few years. In addition to upgrading the packaging for its entire product line, it has also launched internet hit products such  as the Black Truffle Face Cream and Amino Acid Foam Cleanser. The latter has sales of 70,000+ orders monthly. 

02

The Significance of GCF for

Now and the  Future

The 2021 Wuhan GCF  was an important event for the beauty industry, as well as the first global professional beauty & cosmetics exhibition in Central China. It was also an event full of sincerity and good faith brought by the Cosmetic Newspaper, which has 31 years of accumulating knowledge and experience within the industry.

 

The three-day exhibition was a grand meeting giving hope for the  coming spring and the future. The exhibition was not only a platform for hundreds of international and domestic brands, either household names or leaders in niche markets. During the GCF, there were also a dozen exciting activities with many highlights.

 

One of them is the “Together to the Future, News Exhibition of China Cosmetics Domestic trends”, which was held from December 1st  to2nd in Pavilion A, the  Wuhan Livingroom. With 235 special reports covering over 200 Chinese cosmetic brands and enterprises, the exhibition revealed the magnificent epic story  of Chinese beauty industry’s development over time. 

 

Another event was the exhibition titled “Global Classic  Cosmetic Posters Over the Centuries”, which features over 300 cosmetic posters from 21 beauty brands from 7 countries over the course of three centuries. The exhibition took the visitors back in time to understand the cultural power of cosmetics in different time periods.

 

In the meantime, three high-end industry forums were held at Wuhan Livingroom on December 1 - the Global Cosmetic Innovation Forum hosted by Cosmetics Business Online (CBO), the 1st Global Cosmetic Supply Chain and Trend Conference 2021 hosted by WeiMei GongJiang, and the Beauty Industry Carnival· Beauty Evolution Followers Carnival cohosted  by Cosmetic Newspaper and Bevol.cn. 

 

On the morning of December 2^nd, as one of the major activities of this GCF, the China Cosmetics E-commerce Conference hosted by Cosmetic Newspaper was successfully held.

 

Nie Fenghui, the chairman of Eternal Asia, a Guangxi-based SCM company, was particularly impressed by the “Global Classic Cosmetic Posters Over the Centuries” and the “Together to the Future, News Exhibition of China Cosmetics Domestic trends”. Nie Fenghui also expressed that the Global Cosmetic Innovation Forum hosted by CBO and the Beauty Industry Carnival· Beauty Evolution Followers Carnival cohosted by Cosmetic Newspaper and Beauty Evolution are “greatly relevant and strategic”.

“I am thrilled to be here with every one of you hard workers here today,” said Du Hongjun at the opening ceremony of GCF in the evening of November 30, “to march into the future of China’s cosmetic industry! I would like to thank you all for being here at GCF, after traveling from different parts of the country, regardless of the harsh winter and the pandemic that forced you to take detours.” Du stated that he will remain grateful for the industry’s support, and so will GCF. 

03

The beauty industry fair was successfully conducted,

welcoming guests from all over and receiving great compliments.

The GCF welcomed visitors from all over, and received great compliments. 

 

Over 10,000 visitors attended the GCF. Among them, some had arrived from Heilongjiang and Inner Mongolia regardless of the snow storm, while some others drove a dozen hours directly from Gansu and Shaanxi. Distributors and stores from provinces like Henan, Hubei and Jiangxi came to the GCF in large groups. Wuhan local company Libiao Cosmetics and the Hanzheng Street Chamber of Commerce — as representatives of the host city — also organized group purchases at the GCF.

Mu Shuhong, president of Wuhan-based Chuangjie Chemicals, concluded the “four characteristics” of the GCF: 1. the unprecedented scale and great media influence in the beauty industry; 2. eye catching events such as the poster exhibition, which helped visitors to develop a deeper and clearer understanding of beauty industry’s transformations and development; 3. the large number of participants and new brands, which demonstrated the development of domestic brands and the trend of globalization; 4. the forums were packed with meaningful dialogues and discussions, particularly the topics on online expansion and supply chain. 

“I personally would suggest that the GCF continue doing things in their own way and find a unique path.” Said Du Peng, the General Manager of Jingjing Cosmetics in Zhoukou, Henan.

 

According to Fu Zichong, the Distribution Manager of the participating company CHICMAX, many brands highly valued the first Wuhan GCF as an opportunity As for CHICMAX, it chose the heroic city Wuhan as the city to debut PP2A and Molecular Motor, two of its new brands. The goal was to help the new brands to start from Wuhan and reach the entire country through the influence of Cosmetic Newspaper, Cosmetic Business online (CBO) and Weimei Gongjiang..

 

“It was the first cosmetic fair held in Wuhan ever. Plus, since many regions in the country are still affected by the pandemic, the number of visitors may not have reached the expected numbers” said Fu to the reporter, “however, the organizers did do their best to take everything into consideration. I believe that they have gained a lot of experience this time. The second one next year, and the third one two years later… will definitely be better and better. Naturally, the influence of the Wuhan GCF will also grow, making it a new staple of the heroic city Wuhan!”

 

Following the GCF event, many participating enterprises have already begun booking their spots for the second GCF next year. The Wuhan GCF “facing to the spring” will accompany the Beauty industry to march into the warmth of spring where all the flowers bloom.