What is traded at the CIIE is not only commodities but also the culture, idea, and lifestyle conveyed through commodities. At the 4th China International Import Expo ("CIIE") where beauty giants gathered L’Oreal,Estee Lauder, P&G, Unilever, Shiseido, Beiersdorf, Coty, J&J, Amore Pacific, YSG and other companies and beauty brands from around the world have become the focus of attention. How do the Presidents feel about their participation in this grand event about openness, innovation, and quality? (The followings are excerpts from their public speeches)