Shanghai has entered the "CIIE (China International Import Expo)" time, and beauty & cosmetics entered the "China time".

On November 5, the 4th China International Import Expo (hereinafter referred to as "CIIE") was held in Shanghai as scheduled.

Taking this opportunity, top players of global beauty & cosmetics are competing to launch new products, display power, and compare strength in the key market of China.

The huge, particular, unpredictable and leading nature of China's beauty & cosmetics market has created an absolute siphon effect and brought the global beauty & cosmetics "arms race" into a crucial stage.

01

L'Oreal: introduce five new brands at one go

"Lipstick printer" and hair washing black technology are very eye-catching

At the CIIE, L'OREAL Group's five new brands first entered the expo: TAKAMI, a high-end skincare brand and stratum corneum skincare specialist from Japan; CARITA, a luxury skincare brand from Paris; MUGLER, L'OREAL Group’s first advanced haute couture and perfume brand; THAYERS, a natural organic brand; and IT COSMETICS, a makeup and skincare brand for problem skin types which officially entered the Chinese mainland market this May.

Among them, TAKAMI's star product "Little Blue Bottle” skin peel serum is also expected to complete the transformation from "exhibits" to "products" in China. It is reported that the brand plans to open a Tmall flagship store in China in 2022.

The CBO reporter noticed at the L'Oreal Group booth that the most popular item on site was a "lipstick" that could be "printed" in more than 1,000 colors. Yves Saint Laurent "lipstick printer" contains three patented black technologies, including lipstick replacement core combinations of four YSL classic colors: red, orange, nude, and rose red, which allow consumers to get thousands of lip colors anytime and anywhere with only three tubes of lip glaze.

According to Lan Zhenzhen, Chief Corporate Affairs and Public Liaison Officer of L'Oreal North Asia and China, the lipstick was sold out in ten minutes after listing on Tmall.

In addition to new products, L'Oreal also brought a black technology, a conceptual product of L’Oréal Water Saver series, the first water-saving hair washing concept product, which was jointly launched by L'Oreal Group and Gjosa, a Swiss environmental protection start-up, and ushered in the first show in Asia.

At the opening ceremony on the morning of November 6, Fabrice, President of L'Oreal North Asia and CEO of L'Oreal China, said, "looking to the future, we are confident to lead the future of the beauty industry as a pioneer; as a firm practitioner, we will become a future oriented enterprise and constantly achieve breakthroughs and leaps; as a trusted contributor, we will create and share the future with China and the world.”

On November 5, the 4th China International Import Expo (hereinafter referred to as "CIIE") was held in Shanghai as scheduled.

Taking this opportunity, top players of global beauty are competing to launch new products, display muscles and compare strength in the key market of China.

The huge, picky, unpredictable and leading nature of China's beauty market has created an absolute siphon effect and brought the global beauty "arms race" into a crucial stage.

02

Estee Lauder: unveil 14 brands

China has become a source of inspiration for the Groupto gain consumer insights

Estee Lauder Group, which participated in the CIIE for the third time, also brought quite a lot of surprises.

As Fabrizio Freda, President and CEO of Estee Lauder, said, "China is a source of inspiration for product development, marketing and consumer insight.” He pointed out that China was one of the most exciting high-end beauty markets in the world, Estee Lauder Group's commitment to China was long-term and firm, China was Estee Lauder Group’s second largest market, largest international market, of strategic importance and a source of inspiration for product development, marketing and consumer insight.

Therefore, with the theme of "following the original intention of beauty and welcoming the gorgeous future", Estee Lauder Group made a collective appearance in the consumer goods exhibition area with 14 brands that are for sale in China and some hair care, skin care and makeup brands that have not yet entered the Chinese market, such as AVEDA, Dr.Jart, LE LABO and Too Faced. Joy Fan, President of Estee Lauder China, said: "from now to early next year, Estee Lauder Group's brands will launch more than 100 new products for Chinese consumers, including Estee Lauder classical perfume, La Mer moisturizing essence, MAC lustre lipstick and City limited series, and Clinique smart custom-repair serum.” In the future, Estee Lauder Group will continue to introduce world famous brands and quality products to provide more choices for Chinese consumers.

In the previous two CIIE, Estee Lauder Group booth was the "Internet celebrity" in the "four-leaf clover". This year, Estee Lauder Group booth makes a stunning appearance again. The glittering "titanium hall" glows under the refraction of light. Through the perspective of different angles and different spaces, it visually blends with changeable colors to form a dynamic overlay, which interacts with the beauty display with rich colors and categories.

03

P&G: display more than 80 high-end new products in 9 categories

Release "net-zero by 2040" sustainable development goal

At this CIIE, with the theme of "smart life, drive to green”, P&G displayed more than 80 high-end high-quality products in 9 categories, and announced the introduction of the home care category. P&G's home care category has officially entered China through the platform of the CIIE, demonstrating P&G's confidence in the Chinese market and its determination to continue to cultivate in China.

Under the impact of the epidemic, due to the increase of people staying at home time and the need for virus prevention, the demand for home cleaning and disinfection has increased significantly. P&G's home care category officially announces its entry into the Chinese market at the CIIE. JOY, a P&G's brand, also brings the first one-stop kitchen spray, a revolutionary spray design, which can efficiently remove grease with one spray, and save half of the cleaning time. The spray contains a fine nozzle which can access the bottom of sticky the greasy pan, the cutting board, the inside of the straw and the groove at the bottom of the cup to realize the all-round cleaning of the kitchen.

In terms of new products, Gillette and Bugatti jointly launch limited co-branded special edition of heated razors, which bring upgraded shaving experience with the iconic sports car color blue and the Bugatti logo. New Chapter, the top organic nutritional supplement and health care product brand in the United States, also brings products and nutritional solutions containing natural plant healing power to Chinese consumers through cross-border e-commerce.

At the opening ceremony of booth held on the morning of Nov 6, Xu Min, Chairman and CEO of P&G Greater China, said that in recent years P&G’s product innovation concept had been continuously improved, from the early direct introduction of foreign products to formula adjustment for the Chinese market. Today, P&G develops the most advanced innovative products in China at the Chinese speed, according to the demand characteristics of Chinese consumers, and exported the products to foreign markets. Also, following Little Green Treasure and Large Green Treasure (that is, environment-friendly packaging box), P&G makes the world debut the "air capsule” - a lighter, more convenient and more reliable innovative e-commerce packaging researched and developed by P&G.

04

Shiseido: "Beautiful and Colorful" for 40 years

The world's first new ingestible beauty brand

DRUNK ELEPHANT landed for the first time

2021 marks the 40th anniversary of Shiseido's entry into the Chinese market and its third participation in the CIIE. This time, Shiseido specially designed and named this year's booth as "Color Booth" to celebrate the "beautiful and colorful" life created for Chinese consumers in the past 40 years. In terms of science and technology, Shiseido brings hard-core beauty black technology "Second Skin", which is also the first show of the black technology outside Japan, creating an innovative category for the future beauty consumer market.

In addition, Shiseido also demonstrated the "skin elasticity visualization" technology on site: This technology is the first one in the industry, which can realize micron-level skin visualization , and even accurately analyze the characteristics of stratum corneum with a thickness of only dozens of microns; this industry breakthrough research is of great significance to prevent potential wrinkles and improve true wrinkles.

In terms of brand, first of all Shiseido Group launched a new Ingestible beauty brand - INRYU, which is a new oral beauty brand specially tailored for oriental women adhering to the culture of "homology between medicine and food" and based on decades of R&D accumulation of ingestible beauty products.

 

Adopting the "Nutri-Vessel Network Technology™" developed by Shiseido for 20 years, three products under INRYU were unveiled at CIIE.

Meanwhile, DRUNK ELEPHANT, a brand pioneer in the "pure skin care" market and a high-end skin care brand popular in the United States, also made its first global offline debut in Chinese mainland with the help of CIIE. For a long time, DRUNK ELEPHANT's brand concept and expression have been welcomed by Generation Z. Its whole line of products adopts pH balance formula to help the skin restore health with simple and efficient formula. Before that, DRUNK ELEPHANT had been sold in China through cross-border e-commerce.

In addition, Shiseido brought the world's first debut sunscreen product "Pink Fat": new multi-effect sunscreen make-up base in hot summer; and the world's first debut upgraded REVITAL toner and lotion. ANESSA brings 7 China's first debut products and others.

"If we want to win the future, we must constantly speed up local R&D. Only innovation that is truly tailored to the Chinese market can hopefully win future consumers.” Kentaro Fujiwara, CEO of Shiseido China, told reporters.

05

Coty: Perfume leader brings 10 major brands to CIIE for the first time

Gucci, Burberry and Chloé became the "King of popularity”

Coty Incorporation (hereinafter referred to as Coty), the world's leading beauty company and the leader of the global perfume industry, participated in CIIE for the first time with its 10 beauty brands operating in China.

In order to facilitate guests to fully understand Coty, the Group divides the exhibition into two parts: corporate culture exhibition area and brand exhibition area. The ten leading brands from Cody's high-end beauty and public beauty business (including perfume, make-up, skin care, personal care and others) are all appearing to create immersive exhibition experience for the audience.

Coty's high-end beauty brands, including double category beauty brands high end GUCCI and BURBERRY; high end perfume brands such as Chloé, MIU MIU, BOTTEGA VENETA, Calvin Klein, Marc Jacobs and others, and scientific skin care brands such as Lancaster and others, all show up at CIIE with classic products and retail concepts. In addition, Max Factor (make-up pioneer) and Adidas (sports skin care brand), as Coty's important common beauty brands in the Chinese market, also exhibited products tailored for Chinese consumers.

Sue Y. Nabi, CEO of Coty Incorporation, said: "we are much honored to participate in the world-renowned event of the CIIE and show Coty's proud and popular high-end brand portfolio, such as GUCCI Beauty, BURBERRY Beauty and Lancaster skin care Series, to Chinese consumers. The Chinese market is of great significance to Coty Incorporation. Chinese consumers have both professional knowledge and enthusiasm for beauty products, and creating fragrance and beauty products for this market with huge demand is of great value to professional beauty companies like us. ”

Guilhem Souche,General Manage of Coty in China, said, "Taking advantage of CIIE platform, Coty will continue to introduce the brand beauty products and retail service concept we are proud of, and actively explore localized operation modes such as digital innovation and direct marketing transformation, so as to make the Chinese market a new growth engine of Coty Incorporation, take root in the Chinese market and actively give back to the Chinese society.”

06

Johnson & Johnson: innovation gathers potential, 

leading the "beauty of health"

At the 4th China International Import Expo, Johnson & Johnson participated again with the theme of "innovation promotes a healthy future", and comprehensively displayed the innovative highlights of its medical equipment, pharmacy, consumer goods and Johnson & Johnson All Vision business on a booth with a total area of nearly 1000 m2.

Johnson & Johnson consumer goods appeared at the booth with its seven major brands, including Dr.Ci:Labo, Neutrogena, Aveeno, Rogaine and Listerine, covering mothers and babies, professional skin care and personal health care.

 

J&J’s products included Listerine's new specially developed mouthwash and oral spray for the "smokers" , which made its world premiere at CIIE, Neutrogena’s new anti-wrinkle facial essence for Chinese consumers, Dr.Ci:Labo’s new three series of light acid skin renewer, skin care and whitening as well as medical-level care. The new medical-level care product - delicate, restored and age-controlled essence with COLLALIFT®18 specialized research technology, helps skin reshape from inside out with lifting and firming as well as fining and smoothing, satisfying the growing anti-aging needs of consumers.

At the same time, Rogaine, a professional hair growth brand, appeared at CIIE with its hair growth solutions. Aveeno, a professional mother and baby skin care brand in North America, brings its high-end product "baby soothing and soft oat essence".

Wang Yi, President of Johnson & Johnson consumer goods in China, told reporters: "the theme of Johnson & Johnson's entry into CIIE this year is 'innovation promotes a healthy future'. As one of the group's four major businesses, Johnson & Johnson consumer products, relying on the Group's strong health and scientific foundation, bring more global first innovations for Chinese consumers and comprehensively display the scientific core and health focus of Johnson & Johnson in the field of consumer goods.”

07

Kao: Top luxury brand "SENSAI" makes its debut at CIIE

At CIIE, this year's Kao Booth once again lived up to expectations, unlocked the "beautiful wisdom" with Japanese-style delicate aesthetics and cutting-edge technology, bringing new experiences to the audience.

In the "Future Life" section of the exhibition area, the highest-end cosmetics brand "SENSAI" of Kao Group completed its debut at CIIE. This is the second official appearance of the brand in the Chinese market after the HAINAN EXPO. It is understood that the development path of SENSAI, founded in 1983, is quite characteristic. It has had the “gene” of international brand since its birth and has been sold in the European market until 2019, when it returned to Japan to open its first brand store. As a super high-end cosmetics brand, SENSAI takes the rare "Koishimaru Silk" native to Japan as the brand core, focuses on presenting the manufacturing quality of Japanese craftsmen and advocates the aesthetic concept of Japanese inner toughness. It realizes "double cleaning and double moisturizing” by the unique "Saho" skin care technique in Japan, providing customers with experiences the delicate change from inside to outside in the elegant "beauty ceremony".

The average price of its products is around RMB 1,000. It currently has about 4,000 outlets in department stores and beauty stores in Japan, Europe, the Middle East and other regions. In addition, the series of Fine Fiber Technology, the most advanced technology of the Group, brings new surprises again. The reporter learned that this year audiences  can personally touch the small balls polymerized by the superfine fiber at the Kao booth to fully feel the softness like air of the superfine fiber; they will also intuitively understand the excellent capillary force of microfiber through the comparative experiment of ordinary fiber and microfiber, and explore the mystery of "a single fiber" that helps the skin maintain a moist environment for a long time.

08

Kose Group: debut! Four brands made their debut

This is the first time KOSE Group has participated in CIIE, bringing its brands DECORTE, SEKKISEI, INFINITY, Predia and ONE BY KOSE that have successively entered the Chinese market to make their debut at the CIIE.

 

At the exhibition site, the COSME DECORTE liposome repair essence, released in 1992, has launched a new generation of products, achieving a drop of essence containing one trillion multiple layers of liposomes, which will bring 11 dimensional changes including elasticity, gloss, softness, vitality, moisture, fineness and firmness.

SEKKISEI also brought a new product, SEKKISEI Vitalizing Serum (Obsidian bottle), which focuses on moisturizing and improving skin quality and builds a strong moisturizing barrier for the skin adopting the "black yeast" ingredient from dried persimmon from Japan, combining natural force and technology.

Moreover, Kose Group also brought 3D customized facial masks and a manicure printer in cooperation with CASIO, demonstrating its breakthroughs and innovations with the customized and convenient new experience service.

 

Four new brands of the Group have also made their debut in the Chinese market, among which, makeup brand ADDICTION aims to explore self-beauty and style; JILL STUART, including cosmetics, fragrance, body care and other products, advocates the coexistence of innocence and sexuality; VISEE is a makeup brand for young consumers under Kose; and Stephen Knoll New York (SKNY) is a hairdressing and hair care brand cooperated by Kose Group and Stephen Knoll, a famous stylist in New York. The brands follow the trendy elements while maintaining professionalism to provide consumers with complete salon level hair care and styling at home.

09

Amorepacific: 9 brands made their debut

Improve local R&D and production capacity in response to 

"carbon peaking and carbon neutrality goals"

Amorepacific, together with nine of its brands: Sulwhasoo, LANEIGE, Innisfree, Mamonde, HERA, IOPE, Primera, Ryo and ESPOIR, will make a major debut at CIIE. "This is the fourth time that we have participated in the CIIE. China's opening up has encouraged enterprises of all countries to compete simultaneously in China, and the competition and development promotes the opening and progress of the national economy. It is a process of mutual benefit." said Gao Xiangqin, President of Amorepacific China.

Amore occupied an exhibition area of 504 m2 at the site, with total of more than 600 exhibits covering fashion makeup, skin care and hair care products. Sulwhasoo, a global high-end skin care brand, exhibited a series of new high-end ginseng products.

 

The new products of LANEIGE and Mamonde, launched by the group with nearly 30 years of research results on "retinol ingredient", also appeared in the Chinese market through the CIIE. In addition Ryo, a professional anti hair loss and scalp care brand that has attracted much attention from consumers, will display the brand-new Ryo “anti-hair loss shampoo" with "national makeup special character" certificate for the first time through the CIIE.

Gao Xiangqin stressed that for Amore the Chinese market is a market with rapid growth and great potential, of which development has always been attached importance to by the company. In recent years, Amore has continuously improved the localization rate in the Chinese market by continuously strengthening the localization layout of the organizational structure, continuously improving the local R&D and production capacity, dynamically observing the consumer trend and strengthening the digital process.

In addition, in active response to the "carbon peaking and carbon neutrality goals", Amorepacific takes China as an important position of the group's sustainable development strategy, actively promoting the sustainable production and formulating effective action paths in carbon neutralization, plastic reduction and biodiversity protection, such as recycling empty bottles, waste reuse activities and water conservation activities.

10

Beiersdorf: debut!

Eucerin wants to be a "one billion brand"

It is the debut of the centennial skin care group Beiersdorf at the CIIE.

Beiersdorf's diversified brands -- NIVEA focusing on professional care, Eucerin, a brand advocating scientific skin care, Coppertone, engaged in sunscreen and skin care, plant skin care brand Florena, CHAUL, an enzyme skin care brand, Hansaplast, the trauma repair product of the global family, and Tesa, an adhesive product suitable to both home-use and work, made a collective appearance.

 

Many new brands, new skills and new technologies of Beiersdorf will make their debut, including LUMINOUS630 series products under NIVEA. Its breakthrough patented ingredient for lightening and whitening LUMINOUS630, chosen from more than 50,000 ingredients by Beiersdorf throughout 10 years, can fade stubborn hyperpigmentation spots within 4 weeks, effectively whiten the skin and make the skin clear, uniform and bright.

Moreover, the debut of Skinly, the cutting-edge skin testing instrument by Beiersdorf, will also show the world the group's innovative breakthrough in the field of scientific skin care. Its original VR Journey will lead consumers to "traverse" the micro world of skin, perceiving the surprise collision between technology and skin care products from a new perspective, and bring unprecedented skin experience to Chinese consumers.

"China's high-level opening has opened up both domestic and international markets.” said Xue Wei, Managing Director of Beiersdorf Northeast Asia. As a hub connecting both domestic and international circulation, CIIE is an excellent platform for China to share opportunities with the world. Through this CIIE, Beiersdorf will show everyone the group's cutting-edge innovative achievements in the field of global scientific skin care, and bring solutions with healthy and beautiful skin to Chinese consumers. We are also willing to deepen exchanges and cooperation with industry partners to build a good consumer ecosystem and inject new vitality into skin care market in China."

At the same time, the Eucerin exhibition booth on site is arranged around the three keywords of "scientific research, medicine and high efficiency", and seven ace product series of Eucerin are displayed in the center of the booth. In response to the demand of reducing hyperpigmentation, Eucerin launches light perception, deep cleansing and spot fading series, containing Thiamidol, the exclusive whitening ingredient from Eucerin.

In comparison with 2019 when the brand had just entered into the Chinese market, the brand is expected to grow 15 times by the end of this year. Liu Yiming, General Manager of Eucerin in China, is full of confidence in the future development of the brand in China. He firmly believes in building Eucerin into a "billion brand” by 2024. On the basis of existing channels, Eucerin will focus on two channels: offline medical channels and offline beauty and lifestyle stores, close to Gen-Z consumers.

11

Unilever: gathering more than 400 products from 25 brands

Personal care and household cleaning + high-end beauty makeup = the largest booth over the years

Unilever has taken an active part in CIIE four times. The double exhibition booths with the personal care and household cleaning as well as a high-end beauty makeup is set up in the 6.1H consumer goods exhibition area this year, with a total area of 735㎡, the largest booth over the years.

Unilever has always taken "normalizing sustainable living" as its mission, and has deeply embedded the concept of sustainability in its development strategy. In the exhibition booth of CIIE this year, Unilever takes the theme of “doing good, being beautiful", with a total of 25 brands and more than 400 products gathered on site. A highly interactive "sustainable development wall" shows a series of green initiatives in China. During CIIE, Shanghai Global R&D Center of Unilever releases two new black technologies on site to provide consumers with better services through digital empowerment and help Chinese consumers achieve better and greener consumption.

The CIIE has become a "grand stage" for the annual debut of imported brands. Focusing on the demand for consumption upgrading brought about by the "appearance economy" and the continued demand for health and sanitary products after the epidemic, Unilever introduces four debuts of imported brands to CIIE this year, including Signal, a leading French oral whitening brand, REGENERATE, the world's first toothpaste brand that can repair tooth enamel, and SmartyPants, a brand focused on all-inclusive children’s nutrition. Furthermore, there are also 10 debuts of imported products, including Lifebuoy Children's Color-changing Antibacterial Bubble Hand Sanitizer with advanced color-changing technology; AHC of Retinaldehyde Series Products with Love and Youth Focus; and first Vaseline Sunscreen in China.

The officially launched brand REGENERATE has landed in "Shanghai", which can be regarded as an international brand representative for the co-creation and sharing of Chinese technology and technology all over the world. The core "black technology” of REGENERATE - biological remineralization technology for repairing tooth enamel (NR-5TM) is being born in Shanghai Global R&D Center of Unilever. With the help of Unilever's global network, REGENERATE, the first toothpaste for repairing tooth enamel, was launched in Europe and received great recognition.It has undertaken the exporting of Chinese technology, and this high-quality product has been introduced into the Chinese market with the help of the platform of CIIE, so as to meet the growing needs of Chinese consumers for a better life.

As Zeng Xiwen, Vice President of North Asia and President of China Public Affairs of Unilever, said: “Behind the REGENERATE is China's growing R&D strength, rapid development of China's scientific research and technology and the dedicated research spirit of Chinese research talents, and we believe that this strength will provide new impetus to the global economic growth in the future.”

12

Sephora ✖ CHA LING

Advocating beauty and sustainability 

can be concurrent for the first time on CIIE

Today, Sephora, the global high-end beauty retailer under Louis Vuitton Moët Hennessy (LVMH), and CHA LING, the exclusive Chinese-French luxury skin care brand, are present in CIIE together. CHA LING announced the launch of new project of "Name a Tree” in the "Tea Garden Project" (hereinafter referred to as "Tea Forest Plan") at the CIIE site, which the brand has been practicing relentlessly.

From now on, consumers have an opportunity to name rare tea tree by purchasing CHA LING Luxury Queen Cream or substitute at Taiguhui Store in Shanghai, Tmall Flagship Store, Sephora official website, APP or WeChat official applet and some Sephora stores. Through cooperation with partners to consolidate the construction of green beauty consumption ecology, Sephora has demonstrated its stance as a leader in the high-end beauty industry, continued to focus on sustainable development topics in the industry, and actively fulfilled the beauty commitment in the group's LIFE 360 environmental protection initiative.

 

At the CIIE, CHA LING showed its ace product CHA LING luxury cream, which is also known as “Queen’s Cream” by consumers. In addition, CHA LING fragrance series products also appeared on the scene, and there are new CHA LING fragrance special edition *Linda and Vanda which integrate the brand’s environmental protection inspiration from the outer packaging design.

 

Angela Shum, General Manager of CHA LING in China, said: “As a brand that organically combines Chinese and French culture, CHA LING integrates the skin care philosophy of the East and the West; from product star ingredients to brand concept, CHA LING is inseparable from Chinese culture, and all products are imported from France. We look forward to bringing the luxury skin nourishing experience from Yunnan tea forest to more domestic consumers, and feeding the local ecosystem, so that personal beauty and environmental beauty can coexist and grow together.”

As an important part of Louis Vuitton Moët Hennessy (LVMH), Sephora and CHA LING take the CIIE as an opportunity to jointly bring more sustainable “China-Chic” beauty possibilities to consumers, so as to continuously fulfill the brand’s beauty commitment to consumers.

13

USHOPAL: With its 15 Brands to Participate in the Expo

Center position representative of the “Chinese national team” 

made an appearance

In hall 6.1, next to the Estee Lauder booth, BONNIE & CLYDE, a rapidly growing international high-end beauty brand under the management group of USHOPAL, will join hands with many overseas high-end beauty brands to participate in the Expo. For example, Spain's high-end skin care brand Natura Bisse, New York luxury beauty brand Chantecaille, Juliette Has A Gun (Juliet), one of the ten largest salon fragrance brands in the world, the new luxury salon perfume brand Roos&Roos from France, the Japanese men's skin care brand Bulk Homme and so on, 15 international niche high-end cosmetics brands, all made their debut.

 

In recent years, BONNIE & CLYDE has filled a gap in the offline channel of high-end beauty in China, and quickly captured the first and second tier high net worth consumers with a customer unit price of more than 5,000 yuan. “Because of this, BONNIE & CLYDE has been highly recognized by the target customer group, and the USHOPAL takes BONNIE & CLYDE as the main display  subject of these international niche high-end beauty brands.

Some beauty brands on display this time are leading brands in a subdivided field. USHOPAL brings them into the Expo and in front of consumers, and fully show Chinese consumers the excellent product quality of the introduced brands.” Du Xiaozhou, head of BONNIE & CLYDE, told the reporter of CBO

“Within four years of its establishment, USHOPAL has become an important force leading the upgrading trend of China’s beauty consumption. In this CIIE we have a 300 + square meter booth in central position comparable to Estee Lauder and L'ORÉAL, and show our style at the CIIE together with global beauty giants.”

 

“It is a great honor for us to represent China’s local high-end beauty operation groups to appear at the CIIE and exhibit ‘on behalf of the Chinese national team’.” Du Xiaozhou said.

 

It is reported that not only and investor, Ushopal is also the owner of Chinese operation rights behind these brands. “USHOPAL aims to build a world-class beauty brand group, which is also an important reason why we can participate the Expo at the invitation of Changning District government.”

Up to now, USHOPAL has introduced and invested in 15 international high-end beauty and skin care brands, the number of which is increasing every year, to build the influence of Chinese enterprises in the global beauty technology field.

14

First Debut ! YSG with Two High-End Brands into the CIIE

YSG, with the theme of “World YSG·- Shining in China”,participated for the first time in the 4th CIIE.

At the scene, YSG showed the new layout and innovative application results of the Open Lab development R & D system established by YSG integrated global resources. It also brought its Galenic, a high-end science and technology skin care brand from France, and EVE LOM, a high-end natural SPA brand from Britain. Huang Jinfeng, founder and CEO ofYSG, told reporters that these two brands have been acquired for less than a year. In the future, in addition to exporting excellent Chinese brands overseas, YSG will spare no effort to introduce overseas high-end brands and advanced scientific research technology to improve the scientific and technological level of “intelligent manufacturing in China”. With the global March and the help of science and technology, YSG, which is becoming more and more international, is embracing the world with an open mind.